Helping Brands Scale Beyond DTC.

• “You’ve got a great product, some traction, but sales have plateaued. Your DTC is leaking, wholesale is messy, distributors want terms you’re unsure about, and you’re Googling how to draft agreements you know could screw you later.”

• “It’s not just that you need better marketing or a few new stockists - you’re missing a scalable strategy and commercial foundation. You’ve outgrown your scrappy start-up habits but haven’t yet built a growth-ready business.”

• “You’re spinning 10 plates, trying to drive revenue while staying compliant, protecting your IP, and not signing away the farm in your next distribution deal. You know you need help - but hiring a full-time Head of Sales, Ops, or Legal feels out of reach.”

That’s where I come in. I don’t just draft contracts, I fix what’s broken in your sales process and help you negotiate smarter deals. You don’t need more hustle, you need: Structure, Commercial strategy and Legal protection - the kind you can’t Google or get from ChatGPT.

I’m Hugh Simson - a lawyer and commercial strategist, fully obsessed with helping brands like yours grow without blowing up.

I’ve scaled 7-figure F&B brands, negotiated major distribution deals, rewritten and negotiated favorable agreements and rebuilt sales structures from the ground up. I know the risks and how to turn them into momentum.

You get executive-level commercial and legal expertise, without the payroll commitment.

I help brands land retail deals, grow B2B sales, and optimise operations - without hiring a full-time Head of Sales or Chief operating officer.

Breaking into retail and scaling wholesale sales is tough. You need the right strategy, industry connections, and pricing structure - but hiring a full-time executive is expensive.

That’s where I come in.

I provide hands-on consulting to help you scale efficiently, secure retail partnerships, and grow sales - without the overhead.